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What makes the Southwest Inn at Sedona a Boutique Hotel?


 Main Office Southwest INn

The Southwest Inn at Sedona was purchased in August of 2007, and the new owners immediately set out to re-brand the existing hotel into a "Boutique Hotel"; setting themselves apart from the many Sedona Arizona Hotels.  So, what is a "Boutique Hotel", and how did the Southwest Inn transform itself into a Boutique Hotel?

Wikipedia defines a Boutique Hotel as:

Boutique hotel is a term popularized to describe quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized accommodation and services / facilities.  Typically boutique hotels are furnished in a themed manner. They usually are considerably smaller than mainstream hotels, often ranging from 3 to 50 guest rooms.

Boutique hotels are always individual and focused on offering their services in a comfortable, intimate, and welcoming setting, so they are therefore extremely unlikely to be found amongst the homogeneity of large chain hotel groups. Guest rooms and suites may be fitted with telephony and Wi-Fi Internet, air-conditioning, and often cable/pay TV. Guest services are often attended to by hotel staff. Many boutique hotels have on-site dining facilities. 

Boutique hotels have typically been unique properties operated by individuals or companies with a small collection. There is some overlap between the concept of a small boutique hotel and a bed and breakfast.

When we purchased the Southwest Inn at Sedona in August of 2007, our vision was to create an environment apart from other Sedona Hotels, where our guests could enhance their experience, while visiting Sedona, Arizona.  Our goal was to let visitors know that from the moment they entered our lobby they knew they were somewhere different and unique. The Southwest Inn already had an outstanding Housecleaning crew, and their Guest Services were considered to be the best in Sedona.  So, our focus was to improve the property's presentation by breaking away from the standard mold of "chain hotels", and providing many of the amenities commonly found in upscale Sedona Bed and Breakfasts, or some of the resorts in Sedona.  

We started by replacing the Southern California landscaping with Arizona Native landscaping, and added 8 fountains on the property.  We also installed a water hydrochanger that filters the salt out of the water.

We replaced the paper plates and plastic utensils in the breakfast room with southwest Fiestaware china, and silverware; we moved away from the machine made hotel coffee, to organic freshly ground and brewed coffee, and we replaced the standard hotel breakfast menu with our own Tarahumara Burrito, organic cereals, hot porridge, fresh yogurts, and we kept the popular Belgian waffle.

We redecorated all of the rooms with the help of interior decorator Janet Dunbar.  We repainted (using petroleum free paints) all of the rooms in soft southwestern colors, brought in new custom furniture, flat screen tv's, ipod alarm clocks; and, we replaced all of the linens with 250 count egyptian cotton sheets, cotton bed spreads, and down comforters, and offered a choice betweenr a down or polyester pillow.  We also brought in custom, monogramed bathrobes for our guests to use while visiting.  The rooms have been decorated with the western artwork of David Stoecklin, and we brought in custom spa amenities for the bathroom.  We replaced all of the air-conditioning units with environmentally efficient ones; and, we now provide complementary water, after those long days of hiking the Redrocks of Sedona.  The door mats also reflect our commitment to something different in a southwest theme; and where else will you find a "cowboy boot" keychain?

We resurfaced the parking lot with a non-asphalt sealer, replaced one roof with an energy conserving space age material.  Our biggest challenge has been to install a property WiFi:  we are located in between the Boynton Canyon Vortex, where it is rumored there is a UFO base; and Senator John McCain's ranch, where many of the Sara Palin prepatory debates were hosted.  We have replaced the WiFi system 3 times now, and we will continue to seek out stronger signals to combat all of the interference in the area.

Jon Krakauer refered to Sedona as, "a phantasmagoria of red sandstone spires and forested ravines".  The Southwest Inn is located near many of the Sedona Lodging Attractions, including the Grand Canyon and has always attracted visitors, and from the outset, our goal has been to provide an environment where at the end of the day our guest's know they have been somewhere special.

We hope that you will give us an opportunity to enhance your next visit to Sedona, by staying at the Southwest Inn at Sedona~A Boutique Hotel.

Call 800-483-7422 for more information.



Iam sure you don't remember us but we stayed at the Inn during the Christmas season with our son and grandson. our grandson, Jared, made quite a hit with everyone there as he does with us. We (my husband and I want to come back to you in a few weeks and would like to know what your rates would be during the next few weeks in March. We had such a memorabile time with our babies we just want to go back to your Inn again. The accommodations are perfect for us as we can bring snacks and food. But your breakfast is great, we so loved the burrittos that we had for breakfast which kept us for the entire day. Looking for a good per night rate. Hate to be anywhere else. I wish our boys would be with us but things just can't happen. Miss them dearly. Jared alway says he wants to go back to "Sedoma" again. That was not misspelled. If you can do anything for Paul and I, we really need a break. 
Thank you for listening to me. 
We just had a wonderful time spending time with you. 
Anne and Paul Villiard 
Jared and Riched
Posted @ Tuesday, March 13, 2012 10:42 PM by Anne Villiard
Wow, that's beautiful. Interesting indeed.
Posted @ Tuesday, October 01, 2013 12:34 PM by Jackson @
The place looks awesome. Can you give me more details? About your package and charges.  
Colin @ Redstonecatering 
Posted @ Wednesday, March 12, 2014 7:03 AM by RedStoneCatering
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